2026 marks the start of a new quarter of the century, and the Lunar New Year will usher in the Year of the Horse. Celebrations begin in mid-February, coinciding with major events such as the NFL Super Bowl and Valentine’s Day. As most consumers recover from Christmas spending and early-year financial obligations, the third week of January—highlighted by the Martin Luther King Jr. observence—often brings a boost in getaways and dining activity. These seasonal moments unlock fresh potential to refresh your baked product lineup. Below are several ideas to adapt your offerings and introduce seasonal LTOs (limited-time offers) that can capture consumer interest during this dynamic period. Read more on the Buchmann "On The Rise" Blog | 
